Challenge of Choice


Have you, or your organization, ever made an important decision, with total confidence, only to see it turn into a complete disaster?

How can our certainty be so misleading?

Your ability to make sound decisions in important matters is arguably the most valuable skill you can acquire––especially in today’s world of quick fixes and superficial solutions––because your decision-making skills dramatically affect every aspect of your life.

The greatest obstacle we face in making “good” decisions is certainty. It’s not natural to mistrust our brain and yet making “good” decisions––in our modern world––requires that we overrule the very programming that has insured our survival as a species. The only way to overcome this false “certainty” is through a clear understanding of how these inner forces surreptitiously impose their influence.

This workshop will take you on a fascinating journey into the inner workings of the human mind, where you will discover––through first-hand experience––how your decisions are really made, and why you can be most vulnerable to decisional error precisely when your confidence is at it highest.

Organizations tend to believe that innovation and decisions are often the responsibility of a few highly-positioned people, but a broad understanding of the challenges to making and executing sound decisions will dramatically increase the input and productivity of any organization’s most valuable asset … the people who make it go, because even if a “good” decision has been made it still must be executed and therein lies one of the keys to gaining a competitive advantage.

At the end of this workshop participants will be able to:

  • Understand how to overcome the intuitive biases, assumptions and heuristics that unwittingly corrupt their choices, judgments, decisions and beliefs
  • Identify the two minds of decision and how they can be directed to overcome errors in logic, reasoning and judgment
  • Determine the difference between “feeling” right and “being” right when making critical decisions
  • Effectively use The 7 Steps to the Anatomy of a Good Decision to make a good decision––when it really matters––every single time 


The quality of our decisions will perfectly mirror the quality of our lives.





      For more information contact: 

      Richard Fast

      Phone: 905-315-9122




29 DAYS ... to managing "information-overload" and stress!

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